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Role: Creative Producer + Concept Design + Art Direction
GoStudent wanted to a global performance marketing and brand awareness campaign targeting both parents and teenagers. The insight was that parents love to see their kid succeeding.
We designed a bold stills and video campaign, showing that GoStudent helps kids improve their grades and perform their best. We did this by showing kids in winning moments as a visual metaphor for better grades. The campaign was localized in 18 markets worldwide.
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