Mighty Wins

 

Client: GoStudent

Role: Creative Producer + Concept Design + Art Direction

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GoStudent wanted to a global performance marketing and brand awareness campaign targeting both parents and teenagers.  The insight was that parents love to see their kid succeeding.

 

We designed a bold stills and video campaign, showing that GoStudent helps kids improve their grades and perform their best.  We did this by showing kids in winning moments as a visual metaphor for better grades.  The campaign was localized in 18 markets worldwide.