Good Grades Flex
Role: Creative Producer + on set & post art direction
Concept by Sarah Hegyesi + Lucy Dale
GoStudent wanted to launch a 360 campaign including a TVC, OOH, Print & social that focused on the message: "Improve your grades with GoStudent." We built a campaign focused on that warm, fuzzy feeling you get when you or your child gets a better grade. The campaign dramatizes that feeling in all its glory, through dance, highlighting that GoStudent helps kids shine through better grades.