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Good Grades Flex

Role: Creative Producer + on set & post art direction

Concept by Sarah Hegyesi + Lucy Dale

GoStudent wanted to launch a 360 campaign including a TVC, OOH, Print & social that focused on the message: "Improve your grades with GoStudent."  We built a campaign focused on that warm, fuzzy feeling you get when you or your child gets a better grade.  The campaign dramatizes that feeling in all its glory, through dance, highlighting that GoStudent helps kids shine through better grades.

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